Coles First Choice
Christmas Preppers
The problem
First Choice were desperate for an idea that gave Australians a reason to buy more than just for Christmas day.
Oh and they just wanted to do this with a website.
Christmas is a busy time for all retailers.
How do you get First Choice Liquor to be Australians First Choice?
The insight
Christmas isn't just about Christmas Day, not in Australia. It's the curtain raiser to the Summer. Every day in December could be a celebration. From office parties to friends catching up before summer holidays, to neighbours popping by for a drink.
The idea
Taken to the extreme to be ready for every eventuality, you need to be totalled prepared. Almost like a doomsday prepper. Therefore we created the Christmas Preppers, a couple who are prepped for all aspects of Christmas.