Hi. I’m Damo.
I’m an Experience Design Lead, Researcher, Strategist and Creative leader
But what do I do?
I solve business problems.
Problems which require behaviour change. Whether that's a customer, the public or staff.
Behaviour change comes from creating desire to change, or making it easier to change.
We better know creating desire as advertising, and we better know making things easier as design thinking. And these days, somewhere between the two, is behavioural science.
I use all three to help my
clients and their customers.
What problems
do i solve?
I’ve helped a supermarket boost sales by reminding people Christmas isn't just Christmas day
I’ve helped a university fix why students don't understand what services are offered by redefining their brand.
I’ve helped a telco use behavioural science so their most expensive plan looks like a good deal.
I’ve helped a breakdown service understand which customers rely on them most and why.
I’ve helped a health service understand why patients aren't making bookings and how to drive more.
I’ve helped encourage older parents to vote for their grand children’s future.
How have I learned these skills?
I jokingly tell people I have three brains.
Or three careers of knowledge.
for 11 years
I worked in the banking sector
as a statistician and strategy consultant before retraining as a graphic designer.
for 7 years
I worked in the advertising industry
as an Art Director, unlearning my corporate mindset so I could come up with better ideas.
for the last 7 years
i've worked in experience design
where I’ve learnt to understand the customers perspective and the problems they face.
Today I use all three to find ways to influence behaviour.
My research and analysis background give me the ability to find the problem that's hiding behind the problem.
What are your skills?
Experience Design
Human Centred Design
Qualitative Research
Quantitative Research
Data Analysis
Market Research
Interview Script Writing
Brand Value Proposition
Workshop Design and Facilitation
Keynotes/Presenting
Stakeholder Management
Project Management
Leadership
Mentoring
Journey Mapping / Blueprints
Pain point /Affinity Mapping
Behavioural Science Application
Strategy Development
Ideation
Expert Reviews
User Testing
User Interface design
Prototyping
Advertising Creative
Art Direction
Graphic Design
Photography
Idea Development
Copywriting
Script writing
Creative Strategy
Problem Solving
Brand value proposition
Insight Discovery
Behavioural Science Application
Stakeholder management
Project Management
Mentoring
Banking Statistician
Strategy Development
Data Analysis
Team Leadership
Senior Stakeholder
Credit Risk Strategy Development
Workshop design and facilitation
Process Mapping
Stakeholder management
Project Management
Mentoring
SQL/SAS/VB XLS Coding
Regression Model Development
Neutral Network Development
Score Card Development
User Testing
