Telstra
Bigpond movie streaming
How do you educate customers about what streaming actually is?
The problem
Before Netflix took a firm grip of the Australian streaming market there was Telstra's Big Pond Movie service. At the time streaming was still new to a lot of Australians, so how could we sell the idea as much as the service?
The insight
Movies are literally a button press away
The idea
If movies are literally a button press away, does the keyboard hide a movie title? Perhaps QWERTYUIOP never made a theatrical release but there are many other movie titles just a finger tip away.
