Hi. I’m Damo.
I’m a Strategic Designer.
I blend advertising, design thinking, and behavioural science to solve business problems. My skill is using all three to make behaviour change easy and desirable.
What kind of problems do i solve?
I’ve helped a supermarket boost sales by reminding people Christmas isn't just Christmas day
I’ve helped a university redefine their brand so students better understand the services available.
I’ve helped a telco make their priciest plan look like a great deal using behavioural science.
I’ve helped a breakdown service understand which customers rely on them most and why.
I’ve helped a health service increase patient bookings by pinpointing barriers.
How did i get here?
banking sector
11 years as a statistician and strategy consultant.
advertising industry
7 years as an Art Director coming up with creative ideas.
experience design
7 years understanding the customer to drive behaviour change.
What are my skills?
Core
Design & Research:
Experience Design, UX/UI Design, Service Design, Human-Centred Design, Workshop Facilitation, Qualitative & Quantitative Research
Leadership & Management:
Stakeholder Management, Team Leadership, Mentoring, Project Management, Strategic Planning, Resource Budgeting
Creativity
Concept Ideation, Art Direction, Copy writing, Creative Direction, Creative Strategy, Brand Strategy, Customer Strategy, Business Strategy.
Technical
Design Tools:
Figma, Sketch, Adobe Photoshop, Illustrator, InDesign, After Effects, Premier
Research Tools:
Dovetail, Miro, Optimal Workshop, UserZoom, Maze
Project Management:
Jira, Confluence, MS Project, Keynote
Programming & Data Analysis:
SAS, SQL, MS Visual Basic, MS Excel
Content Management Systems:
Moodle, Shopify, Hubspot, ServiceNow, Wordpress,
