Carlsberg
Sometimes the answers are already there in front of you
The problem
Carlsberg hadn't advertised in Australia for a long time. How should a brand remind Australian's of their existence?
The insight
The last time Carlsberg advertised in Australia they had the strong brand platform, "Probably the best lager in the world". This will be familiar to a great many Australians who will get it straight away
The idea #1
Probably, for years was used to pose the question, is this the best beer, the best football match, the best …
For the last few years Melbourne had won the most liveable city in the world so why can’t Carlsberg take some credit?
The idea #2
Have you heard about the iPhone prank where you change autocorrect so that when someone types a certain word it replaces it with a rude one instead?
It was a hop skip and a jump to do the same for beer?
